A good, no a great, website, conveys a main message and theme, and whatever that is should be doing so in a clear, concise way.
Do you have a hard time finding information on your site, then think about your visitors’ experience – not good, and making the experience hard on your visitors is a huge deterrent.
Your mother used to say “first impressions last a lifetime” and she was right. An out of date website makes your business or organization look unstable or untrustworthy. A fresh, well designed website creates a lasting impression of integrity, stability, and gives visitors a warm fuzzy about your business or organization.
If you cannot update your own site, when you want, you need a new site! You should be able to update your site instantly with news about you, your partners, or exciting things happening with your business and organization! You shouldn’t have to wait, the web is instantaneous, and so should be your website!
Many old, outdated sites, besides not being very pretty, aren’t attractive to search engines. Built structurally sound, a new website that’s updated often attracts attention and will rise in rank!
These days, instant gratification, also pertains to reading, we want to know what’s going on within minutes, not hours. With such a short attention span, 150 – 250 words per page is plenty!
If you have a brand new logo, look, or tagline, it’s important that your website be singing the same tune!
While Microsoft used to have reign of the sandbox, there are other playmates currently in on the action – Safari, Firefox, Chrome. Creating a good experience for all your visitors is important, no matter what browser they use.
Your website should make contacting you a breeze, or gather information from interested visitors; if you aren’t getting visited, then it is not doing its job.
Everyone’s given someone the “my contact information is there, just pay no attention, we’re “updating” the site.” If you are making excuses for your site, it’s time to stop it and get a new website.
Most businesses set up a website when they start, but many entrepreneurs then ignore it. It is essential that websites are maintained and are mined for information. Where are your customers coming from? What are they looking at? What is the conversion level for visitors? All of these questions, and more, are easily answered using free tools such as Google Analytics. If you have not done anything with your website for some time, you should implement Google Analytics so you can understand more about your customers. Armed with this knowledge you can then tailor your website for the audience you attract and help achieve the objectives that the website was designed for in the first place